EXCLUSIVE

BRAND

SUMMIT

Our Exclusive Brand Growth goals will require a collective effort to increase Brand Awareness, Trust, and Education. Thank you in advnace for joining us at the Exclusive Brand DINNER Summit — a one-day gathering designed to spotlight the standout offerings that define our Exclusive Brand portfolio and shape the future of the dinner plate.

On July 18th, you’ll have the opportunity to engage with Nicholas and Company’s SLC Distribution Center with participation from Territory, Non-Commercial and Program-National Sales Representatives who are eager to discover strategies and the innovative stocked items that will help to elevate our Exclusive Brand Dinner portfolio in Utah, Idaho, Wyoming, Oregon, Nevada and beyond.

Thank you for participating in this chance to connect and inspire dinner-selling excellence.

APRIL 10TH, 2025

 

@ OUR SLC WAREHOUSE

NICHOLAS AND COMPANY

5520 W. HAROLD GATTY DRIVE

SALT LAKE CITY, UT, 84116

KEY TIMES

Kitchen access and set-up: 6:30am

Expo 1st Round: 12:00-1:30pm

Expo 2nd Round: 1:30-3:00pm

Rotations: Assigned times will be communicated. Please see the full agenda.

EXPECTATIONS

  • As part of our ongoing and dedicated effort to grow exclusive brand awareness and visibility in the marketplace, we are specifically asking our Vendors and Brokers to merchandise their products according to our EXCLUSIVE BRAND FAMILY PLAYBOOK. We encourage everyone to come prepared with a selection of EB branded materials to effectively showcase our Brand Families. We kindly ask that Vendor-Logos remain secondary in emphasis or are not presented at all in order to maintain a cohesive brand identity across all platforms.

    Order approved Merchandising Items HERE.

  • We've achieved significant success by maintaining a focused approach on a select few strategic items during our sales training sessions. To maximize our impact and effectiveness, please take the time to collaborate closely with your Category Manager. Together, you can thoughtfully decide which of our stocked items will be the most beneficial to sample or train on at the Lunch Summit.

  • Let’s empower our dedicated team and generate enthusiasm to effectively sell our amazing EB products! Giveaway items, along with well-designed printed sales materials and essential tools, will be greatly appreciated and can make a significant difference in our success.

    ORDER APPROVED EB SCHWAG

    SUBMIT YOUR MATERIALS FOR INCLUSION IN OUR DIGITAL TOOLKITS.

    Need Design Assistance for customized sales collateral? Get in touch.

  • Expo Vendors will be provided with ‘booth’ spaec and asked to participate in a grazing-style lunch experience for our team.

    We request that vendors come prepared to sample and serve finished products. We are happy to assist with any cross-promotion that may be helpful, especially if you need additional ingredients.

    This approach will provide you with more face time with our team, an opportunity to showcase innovative menu applications, and a chance to be part of a fun, themed day.

    Games, décor, and giveaways to motivate the team and make this food show-style sales meeting a unique and memorable experience are suggested and appreciated.

    SEE EXPO TABLE ASSIGNMENTS

  • Please be prepared to perform cuttings, samplings and speak to strategic selling opportunities during your rotation. We’d like for all Vendors to summit what they are planning to present to me and your Category Manager by MARCH 31st so we can work together to make sure we’re aligned on how the time is spent and support you where we can.

    Let’s have fun with it - games, décor, and giveaways to motivate the team and make this food show-style sales meeting a unique and memorable experience are suggested and appreciated.

EXPO TABLE ASSIGNMENTS

EXPO TABLE ASSIGNMENTS

do

  • Use approved Exclusive Brand logos and merchandise.

  • Showcase and train on strategic stocked items that are selected with your Nicholas and Company Category Manager.

  • Provide customized sales collateral to include in our digital toolkit.

  • Send Vendor representation, chefs, trainers.

Have fun with it!

don’t

  • Use Vendor Logos and materials.

  • Showcase items that are not stocked or strategically aligned with our Q1 initiatives.

  • Leave our team empty handed.

  • Wing it. Please only train using pre-approved presentations and content (due March 31st).

  • Rely on Broker representation - this is a Summit-style sales meeting where Vendor representation is appreciated.

Need a kitchen? You will have full use of our on-site kitchen beginning at 7am.

We kindly ask all vendors and brokers to treat the space with care — maintaining cleanliness throughout the day and ensuring it’s left in the same condition it was found in order to create a smooth and successful experience for all.

If you have any specific kitchen equipment needs or need additional time day-prior or day-of, please contact Vanessa Shannon to arrange.

DREAM

TEAM

Our dedicated Sales Force — Territory Sales, Non-Commercial Sales, and Program-National Sales Representatives from our Salt Lake City (SLC) distribution center will be in attendance.

Please anticipate 75 participants.

Stay tuned for our Quarter 3 Sales Flipbook!

Interested in additional Marketing Support? Let’s connect!

deptmarketing@nicholasandco.com